Swedish Business School at Örebro University

Course Syllabus

General Aims for Second Level Education

Second level education shall involve a deepening of knowledge, skills and abilities relative to first level education and, in addition to what applies to first level education, shall
- further develop the students' ability to independently integrate and use knowledge;
- develop the students' ability to deal with complex phenomena, issues and situations; and
- develop the students' potential for professional activities that demand considerable independence or for research and development work.
(Chapter 1, Section 9, Higher Education Act)

After the course the student should:
- be able to understand and analyze theories and practices within public relations and strategic communication.
- be able to understand and describe the use of designed ICT-communication within the public sector.
- be able to apply and demonstrate knowledge gained on how to use ICT as a channel for designed communication.
- be able to describe and critically analyze effects of ICT-based public relations and strategic communication in the public sector.

The course consists of two parts:
1. Public relations and strategic communication. Theory and practice.
2. ICT as a channel for designed communication in the public sector. Planning and effects.

Teaching is in the form of lectures, seminars and project tasks. Participation in seminars is mandatory.

Students who have been admitted to and registered on a course have the right to receive tuition and/or supervision for the duration of the time period specified for the particular course to which they were accepted (see, the university's admission regulations (in Swedish)). After that, the right to receive tuition and/or supervision expires.

For further information, see the university's local examination regulations (in Swedish).

Unless otherwise prescribed in the course syllabus, a grade is to be awarded on completion of a course. The grade is to be determined by a teacher specifically appointed by the higher education institution (an examiner) (Chapter 6, Section 18, Higher Education Ordinance).

Unless the higher education institution prescribes another grading system, one of the following grades is to be used: fail, pass, or pass with distinction (Chapter 6, Section 19, Higher Education Ordinance).

Grades used on course are Fail (U), Pass (G) or Pass with Distinction (VG).

For further information, see the university's local examination regulations (in Swedish).

Completed studies corresponding to 180 higher education credits from an institution of higher education or 90 higher education credits in one major subject: basic, intermediate and advanced level.

For further information, see the university's admission regulations (in Swedish).

Students who have previously completed higher education or other activities are, in accordance with the Higher Education Ordinance, entitled to have these credited towards the current programme, providing that the previous studies or activities meet certain criteria.

For further information, see the university's local credit transfer regulations (in Swedish).

Grades awarded for the course is Fail (U), Pass (G) and Pass with distinction (VG) and according to the seven grade ECTS scale.

In order to receive the grade Pass the written report and group project task have to be passed.

In order to receive the grade Pass with distinction, the written report have to be performed with Pass with distinction and group project task has to be performed with Pass with distinction.

Remaining tasks should be completed as soon as possible according to the teachers instructions.


Reading List and Other Teaching Materials

Required Reading

Latest edition of the books is used.

Additional course material will be made available at the department.

See this Course Syllabus as PDF